[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f3h0k9ygv0xon":3,"$f2emw9x6ij0gm":39,"$fbwk3vtva8yds":43},{"item":4,"previous":27,"next":33},{"id":5,"slug":6,"title":7,"description":8,"excerpt":9,"contentType":10,"featuredImage":11,"bannerImage":9,"body":12,"agentsBottomLine":13,"bodyImage":14,"isInfographic":15,"categories":16,"isVideo":15,"videoThumbnail":9,"videoSource":9,"publishedAt":25,"updatedAt":26},355,"selling-your-home-price-it-right-from-the-start","¿Vendiendo su casa? De el precio adecuado desde el comienzo","En el mercado actual, donde la demanda está superando el suministro en muchas regiones del país, el precio de la casa es uno de los mayores desafíos que enfrentan los profesionales en bienes raíces. A menudo los vendedores quieren poner un precio más alto que el recomendado y muchos agentes concuerdan con esa idea para mantener felices a sus clientes. Sin embargo, los mejores agentes se dan cuenta que decirle la verdad al dueño de la casa es más importante que hacer que le caiga bien al vendedor.\r\n\r\n","","blog","https:\u002F\u002Fsimplifyingmedia\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002F01162249\u002FPrice-It-Right.jpg","En el mercado actual, donde la demanda está superando el suministro en muchas regiones del país, el precio de la casa es uno de los mayores desafíos que enfrentan los profesionales en bienes raíces. A menudo los vendedores quieren poner un precio más alto que el recomendado y muchos agentes concuerdan con esa idea para mantener felices a sus clientes. Sin embargo, los mejores agentes se dan cuenta que decirle la verdad al dueño de la casa es más importante que hacer que le caiga bien al vendedor.\r\n\r\n\u003C!--more-->\r\n\u003Ch3>\u003Cstrong>There is no “later.”\u003C\u002Fstrong>\u003C\u002Fh3>\r\nSellers sometimes think, “If the home doesn’t sell for this price, I can always lower it later.” However, research proves that homes that experience a listing price reduction sit on the market longer, ultimately selling for less than similar homes.\r\n\r\nJohn Knight, recipient of the University Distinguished Faculty Award from the \u003Cem>Eberhardt School of Business\u003C\u002Fem> at the \u003Cem>University of the Pacific\u003C\u002Fem>, actually did research on the cost (in both time and money) to a seller who priced high at the beginning and then lowered the their price. In his article, Listing Price, Time on Market and Ultimate Selling Price published in \u003Cem>Real Estate Economics\u003C\u002Fem> revealed:\r\n\u003Cblockquote>\u003Cem>“Homes that underwent a price revision sold for less, and the greater the revision, the lower the selling price. Also, the longer the home remains on the market, the lower its ultimate selling price.”\u003C\u002Fem>\u003C\u002Fblockquote>\r\nAdditionally, the “I’ll lower the price later” approach can paint a negative image in buyers’ minds. Each time a price reduction occurs, buyers can naturally think, “Something must be wrong with that house.” Then when a buyer does make an offer, they low-ball the price because they see the seller as “highly motivated.” Pricing it right from the start eliminates these challenges.\r\n\u003Ch3>\u003Cstrong>Don’t build “negotiation room” into the price.\u003C\u002Fstrong>\u003C\u002Fh3>\r\nMany sellers say that they want to price their home high in order to have “negotiation room.” But, what this actually does is lower the number of potential buyers that see the house. And we know that limiting demand like this will negatively impact the sales price of the house.\r\n\r\nNot sure about this? Think of it this way: when a buyer is looking for a home online (as they are doing more and more often), they put in their desired price range. If your seller is looking to sell their house for $400,000, but lists it at $425,000 to build in “negotiation room,” any potential buyers that search in the $350k-$400k range won’t even know your listing is available, let alone come see it!\r\n\r\nOne great way to see this is with the chart below. The higher you price your home over its market value, the less potential buyers will actually see your home when searching.\r\n\r\n\u003Ca href=\"https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002FApril2015-21.jpg\">\u003Cimg class=\"alignnone wp-image-31527\" src=\"https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002FApril2015-21.jpg\" alt=\"Price & Visibility | Simplifying The Market\" width=\"650\" height=\"488\" \u002F>\u003C\u002Fa>\r\n\r\nA better strategy would be to price it properly from the beginning and bring in multiple offers. This forces these buyers to compete against each other for the “right” to purchase your house.\r\n\r\nLook at it this way: if you only receive one offer, you are set up in an adversarial position against the prospective buyer. If, however, you have multiple offers, you have two or more buyers fighting to please you. Which will result in a better selling situation?\r\n\u003Ch3>\u003Cstrong>The Price is Right\u003C\u002Fstrong>\u003C\u002Fh3>\r\nGreat pricing comes down to truly understanding the real estate dynamics in your neighborhood. Let's get together to discuss what is happening in the housing market and how it applies to your home.\r\n\r\n ","En el mercado actual, donde la demanda está superando el suministro en muchas regiones del país, el precio de la casa es uno de los mayores desafíos que enfrentan los profesionales en bienes raíces. A menudo los vendedores quieren poner un precio más alto que el recomendado y muchos agentes concuerdan con esa idea para mantener felices a sus clientes. Sin embargo, los mejores agentes se dan cuenta que decirle la verdad al dueño de la casa es más importante que hacer que le caiga bien al vendedor.\r\n\r\n\u003C!--more-->\r\n\u003Ch3>\u003Cstrong>There is no “later.”\u003C\u002Fstrong>\u003C\u002Fh3>\r\nSellers sometimes think, “If the home doesn’t sell for this price, I can always lower it later.” However, research proves that homes that experience a listing price reduction sit on the market longer, ultimately selling for less than similar homes.\r\n\r\nJohn Knight, recipient of the University Distinguished Faculty Award from the \u003Cem>Eberhardt School of Business\u003C\u002Fem> at the \u003Cem>University of the Pacific\u003C\u002Fem>, actually did research on the cost (in both time and money) to a seller who priced high at the beginning and then lowered the their price. In his article, Listing Price, Time on Market and Ultimate Selling Price published in \u003Cem>Real Estate Economics\u003C\u002Fem> revealed:\r\n\u003Cblockquote>\u003Cem>“Homes that underwent a price revision sold for less, and the greater the revision, the lower the selling price. Also, the longer the home remains on the market, the lower its ultimate selling price.”\u003C\u002Fem>\u003C\u002Fblockquote>\r\nAdditionally, the “I’ll lower the price later” approach can paint a negative image in buyers’ minds. Each time a price reduction occurs, buyers can naturally think, “Something must be wrong with that house.” Then when a buyer does make an offer, they low-ball the price because they see the seller as “highly motivated.” Pricing it right from the start eliminates these challenges.\r\n\u003Ch3>\u003Cstrong>Don’t build “negotiation room” into the price.\u003C\u002Fstrong>\u003C\u002Fh3>\r\nMany sellers say that they want to price their home high in order to have “negotiation room.” But, what this actually does is lower the number of potential buyers that see the house. And we know that limiting demand like this will negatively impact the sales price of the house.\r\n\r\nNot sure about this? Think of it this way: when a buyer is looking for a home online (as they are doing more and more often), they put in their desired price range. If your seller is looking to sell their house for $400,000, but lists it at $425,000 to build in “negotiation room,” any potential buyers that search in the $350k-$400k range won’t even know your listing is available, let alone come see it!\r\n\r\nOne great way to see this is with the chart below. The higher you price your home over its market value, the less potential buyers will actually see your home when searching.\r\n\r\n\u003Ca href=\"http:\u002F\u002Fwww.simplifyingthemarket.com\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002FApril2015-21.jpg\">\u003Cimg class=\"alignnone wp-image-31527\" src=\"http:\u002F\u002Fwww.simplifyingthemarket.com\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002FApril2015-21.jpg\" alt=\"Price & Visibility | Simplifying The Market\" width=\"650\" height=\"488\" \u002F>\u003C\u002Fa>\r\n\r\nA better strategy would be to price it properly from the beginning and bring in multiple offers. This forces these buyers to compete against each other for the “right” to purchase your house.\r\n\r\nLook at it this way: if you only receive one offer, you are set up in an adversarial position against the prospective buyer. If, however, you have multiple offers, you have two or more buyers fighting to please you. Which will result in a better selling situation?\r\n\u003Ch3>\u003Cstrong>The Price is Right\u003C\u002Fstrong>\u003C\u002Fh3>\r\nGreat pricing comes down to truly understanding the real estate dynamics in your neighborhood. Let's get together to discuss what is happening in the housing market and how it applies to your home.\r\n\r\n ","https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002FApril2015-21.jpg",false,[17,21],{"id":18,"name":19,"slug":20},6,"Para los vendedores","sellers",{"id":22,"name":23,"slug":24},9,"Precios","home-prices","2015-08-03T10:00:00Z","2015-07-31T15:30:15Z",{"id":28,"slug":29,"title":30,"featuredImage":31,"publishedAt":32,"contentType":10,"isVideo":15},354,"spring-buying-season-extends-into-summer-infographic","La temporada de los compradores se prolonga hasta el verano [INFOGRAFíA]","https:\u002F\u002F\u002F","2015-07-31T10:00:27Z",{"id":34,"slug":35,"title":36,"featuredImage":37,"publishedAt":38,"contentType":10,"isVideo":15},356,"pending-home-sales-remain-strong-in-june","Las ventas de las casas que aún están pendientes permanecen fuertes en junio","https:\u002F\u002Fsimplifyingmedia\u002Fwp-content\u002Fuploads\u002F2015\u002F07\u002F01162250\u002FStrong-Sales.jpg","2015-08-04T10:00:02Z",{"cover":40,"open":41,"shareSpread":42},"https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002FKeepingCurrentMatters\u002Fcontent\u002Fimages\u002F20260603\u002F2026-Summer-Sellers-Guide-Cover-SP-original.png","https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002FKeepingCurrentMatters\u002Fcontent\u002Fimages\u002F20260603\u002F2026-Summer-Sellers-Guide-Spread-SP-original.png","https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002FKeepingCurrentMatters\u002Fcontent\u002Fimages\u002F20260603\u002F2026-Summer-Sellers-Guide-Magazine-SP-original.png",[44,48,52,53,57,61,62,66,70,74,78,82,86,90,94,98,102,106,110,114,118,122,126,130,134,138,142,146,150,153],{"id":45,"name":46,"slug":47},1,"No clasificado","uncategorized",{"id":49,"name":50,"slug":51},5,"Para los compradores","buyers",{"id":18,"name":19,"slug":20},{"id":54,"name":55,"slug":56},7,"Ejecuciones hipotecarias","foreclosures",{"id":58,"name":59,"slug":60},8,"Infografías","infographics",{"id":22,"name":23,"slug":24},{"id":63,"name":64,"slug":65},11,"Compradores de vivienda por primera vez","first-time-buyers",{"id":67,"name":68,"slug":69},34,"Mercado de la tercera edad","senior-market",{"id":71,"name":72,"slug":73},35,"Tasas de interés","mortgage-rates",{"id":75,"name":76,"slug":77},38,"Compradores de casa mas grande","move-up",{"id":79,"name":80,"slug":81},41,"“FSBO“","for-sale-by-owner",{"id":83,"name":84,"slug":85},42,"Featured","featured",{"id":87,"name":88,"slug":89},45,"Nueva construcción","new-construction",{"id":91,"name":92,"slug":93},52,"Mercado de lujo","luxury--vacation",{"id":95,"name":96,"slug":97},53,"Alquilar Vs. 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