[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f30d0ugdsfjv6e":3,"$f2emv3tus0uf1":38,"$fbwk2pqjjqsc7":42},{"item":4,"previous":26,"next":32},{"id":5,"slug":6,"title":7,"description":8,"excerpt":9,"contentType":10,"featuredImage":11,"bannerImage":9,"body":12,"agentsBottomLine":13,"bodyImage":9,"isInfographic":14,"categories":15,"isVideo":14,"videoThumbnail":9,"videoSource":9,"publishedAt":24,"updatedAt":25},893,"why-is-it-important-to-use-a-professional-to-sell-your-home","Why Is It Important to Use a Professional to Sell Your Home?","When a homeowner decides to sell their house, they obviously want the \u003Ca href=\"https:\u002F\u002Fwww.simplifyingthemarket.com\u002F2017\u002F06\u002F06\u002Fif-your-home-hasnt-sold-yet-definitely-check-the-price\u002F\">best possible price\u003C\u002Fa> for it with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.","","blog","https:\u002F\u002Fsimplifyingmedia\u002Fwp-content\u002Fuploads\u002F2017\u002F08\u002F10135539\u002F20170821-STM-Share.jpg","When a homeowner decides to sell their house, they obviously want the \u003Ca href=\"https:\u002F\u002Fwww.simplifyingthemarket.com\u002F2017\u002F06\u002F06\u002Fif-your-home-hasnt-sold-yet-definitely-check-the-price\u002F\">best possible price\u003C\u002Fa> for it with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.\u003C!--more-->\r\n\r\nIn order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the \u003Cem>National Association of Realtors’ \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.nar.realtor\u002Freports\u002Fhighlights-from-the-profile-of-home-buyers-and-sellers\">\u003Cem>2016 Profile of Home Buyers & Sellers\u003C\u002Fem>\u003C\u002Fa>, the first step that “…\u003Cem>44% of recent buyers took in the home buying process was to look online at properties for sale.\u003C\u002Fem>”\r\n\r\nHowever, the report also revealed that \u003Cstrong>96% of buyers who used the internet when searching for homes purchased their homes through either a real estate agent\u002Fbroker or from a builder or builder’s agent.\u003C\u002Fstrong> Only 2% purchased their homes directly from a seller whom the buyer didn’t know.\r\n\r\nBuyers search for a home online but then depend on an agent to find the home they will buy (50%), to negotiate the terms of the sale (47%) & price (36%), or to help understand the process (61%).\r\n\r\nThe plethora of information now available has resulted in an increase in the percentage of buyers who reach out to real estate professionals to \u003Cem>“connect the dots.”\u003C\u002Fem> This is obvious, as the percentage of overall buyers who have used agents to buy their homes has steadily increased from 69% in 2001.\r\n\u003Ch3>\u003Cstrong>Bottom Line\u003C\u002Fstrong>\u003C\u002Fh3>\r\nIf you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.","\r\nIf you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.",false,[16,20],{"id":17,"name":18,"slug":19},6,"For Sellers","sellers",{"id":21,"name":22,"slug":23},41,"For Sale by Owner","for-sale-by-owner","2017-08-21T10:00:35Z","2017-08-14T16:49:54Z",{"id":27,"slug":28,"title":29,"featuredImage":30,"publishedAt":31,"contentType":10,"isVideo":14},892,"to-stage-or-not-to-stage-that-is-the-question-infographic","To Stage...or Not to Stage? That Is the Question! [INFOGRAPHIC]","https:\u002F\u002Ffiles.simplifyingthemarket.com\u002Fwp-content\u002Fuploads\u002F2017\u002F08\u002F17121457\u002F20180818-Share-STM.jpg","2017-08-18T10:00:34Z",{"id":33,"slug":34,"title":35,"featuredImage":36,"publishedAt":37,"contentType":10,"isVideo":14},894,"more-boomerang-buyers-are-about-to-enter-the-market","More Boomerang Buyers Are about to Enter the Market","https:\u002F\u002Fsimplifyingmedia\u002Fwp-content\u002Fuploads\u002F2017\u002F08\u002F10142812\u002F20170822-STM-Share.jpg","2017-08-22T10:00:02Z",{"cover":39,"open":40,"shareSpread":41},"https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002FKeepingCurrentMatters\u002Fcontent\u002Fimages\u002F20260603\u002F2026-Summer-Sellers-Guide-Cover-original.png","https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002FKeepingCurrentMatters\u002Fcontent\u002Fimages\u002F20260603\u002F2026-Summer-Sellers-Guide-Spread-original.png","https:\u002F\u002Ffiles.keepingcurrentmatters.com\u002FKeepingCurrentMatters\u002Fcontent\u002Fimages\u002F20260603\u002F2026-Summer-Sellers-Guide-Magazine-original.png",[43,47,51,52,56,60,64,68,72,76,80,81,85,89,93,97,101,105,109,113,117,121,125,129,133,137,141,145,149,153],{"id":44,"name":45,"slug":46},1,"Uncategorized","uncategorized",{"id":48,"name":49,"slug":50},5,"For Buyers","buyers",{"id":17,"name":18,"slug":19},{"id":53,"name":54,"slug":55},7,"Foreclosures","foreclosures",{"id":57,"name":58,"slug":59},8,"Infographics","infographics",{"id":61,"name":62,"slug":63},9,"Home Prices","home-prices",{"id":65,"name":66,"slug":67},11,"First-Time Buyers","first-time-buyers",{"id":69,"name":70,"slug":71},34,"Senior Market","senior-market",{"id":73,"name":74,"slug":75},35,"Mortgage Rates","mortgage-rates",{"id":77,"name":78,"slug":79},38,"Move-Up","move-up",{"id":21,"name":22,"slug":23},{"id":82,"name":83,"slug":84},42,"Featured","featured",{"id":86,"name":87,"slug":88},45,"New Construction","new-construction",{"id":90,"name":91,"slug":92},52,"Luxury \u002F Vacation","luxury--vacation",{"id":94,"name":95,"slug":96},53,"Rent vs. Buy","rent-vs-buy",{"id":98,"name":99,"slug":100},80,"Time-sensitive","time-sensitive",{"id":102,"name":103,"slug":104},81,"Outdated","outdated",{"id":106,"name":107,"slug":108},147,"Internal","internal",{"id":110,"name":111,"slug":112},148,"Do Not Autopost","do-not-autopost",{"id":114,"name":115,"slug":116},320,"Inventory","inventory",{"id":118,"name":119,"slug":120},321,"Agent Value","agent-value",{"id":122,"name":123,"slug":124},322,"Affordability","affordability",{"id":126,"name":127,"slug":128},323,"Buying Tips","buying-tips",{"id":130,"name":131,"slug":132},324,"Downsize","downsize",{"id":134,"name":135,"slug":136},325,"Economy","economy",{"id":138,"name":139,"slug":140},326,"Equity","equity",{"id":142,"name":143,"slug":144},327,"Forecasts","forecasts",{"id":146,"name":147,"slug":148},328,"Selling Tips","selling-tips",{"id":150,"name":151,"slug":152},339,"Expired\u002FWithdrawn\u002FCanceled","expiredwithdrawncanceled",{"id":154,"name":155,"slug":156},340,"Price It Right\u002FOverpricing","price-it-rightoverpricing"]