[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f18bcanrcbq46x":3,"$fbwk2pqjjqsc7":32},{"item":4,"previous":22,"next":27},{"id":5,"slug":6,"title":7,"description":8,"excerpt":9,"contentType":10,"featuredImage":11,"bannerImage":9,"body":12,"agentsBottomLine":12,"bodyImage":13,"isInfographic":14,"categories":15,"isVideo":14,"videoThumbnail":9,"videoSource":9,"publishedAt":20,"updatedAt":21},62,"upscale-latinos-and-housing","Upscale Latinos and Housing","We are excited to have Jeymy Gonzalez as our guest blogger today. Being a first generation Hispanic immigrant, she has personal experience with the challenges Hispanics may face during the real estate process and works to assist this community with g...","","blog","https:\u002F\u002F\u002F","\u003Cspan style=\"color: #999999;\">\u003Cem>\u003Cspan style=\"color: #808080;\">We are excited to have Jeymy Gonzalez as our guest blogger today. Being a first generation Hispanic immigrant, she has personal experience with the challenges Hispanics may face during the real estate process and works to assist this community with guidance and education.\u003C\u002Fspan> \u003C\u002Fem>\u003C\u002Fspan>\r\n\r\n\u003Cimg class=\"alignnone size-full wp-image-30359\" src=\"https:\u002F\u002Fwww.keepingcurrentmatters.com\u002Fwp-content\u002Fuploads\u002F2014\u002F06\u002FLatino-Couple-Wine-copy.jpg\" alt=\"Upscale Latinos & Housing | The KCM Crew\" width=\"600\" height=\"315\" \u002F>\r\n\r\nLast year Nielsen and the Association of Hispanic Advertising Agencies (AHAA) identified Upscale Latinos as the most influential segment since the Baby Boomers. Upscale Latinos are becoming a powerful population segment and have grown by more than two million since 2010.\r\n\r\n\u003Cem>“Recognizing the diversity within the Hispanic population in the U.S., Nielsen and AHAA embarked this year on a second study to further understand the behavior of upscale Latino households, what drives them toward upscale-luxury purchases and what drivers and detractors they share—or don’t share—with non-Hispanic upscale households.” \u003C\u002Fem>Here are some important points that they found:\r\n\u003Cul>\r\n\t\u003Cli>The number of Upscale Latinos with an annual income range from $50,000 to $100,000 is growing.\u003C\u002Fli>\r\n\t\u003Cli>They account for 29% of Hispanic homes and more that 15 million Hispanics.\u003C\u002Fli>\r\n\t\u003Cli>They spend about $500 billion each year, which represents 40 percent of the $1.3 trillion in Hispanic purchasing power.\u003C\u002Fli>\r\n\t\u003Cli>At least 60 percent say they have strong ties to their Latino culture, and 30 to 40 percent voice a strong cultural duality.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\nAccording to “the upscale Latino 2.0” \u003Ca href=\"http:\u002F\u002Fwww.nielsen.com\u002Fus\u002Fen\u002Fnewswire\u002F2014\u002Fupscale-latinos-a-bright-outlook-for-high-end-marketers.html\">study\u003C\u002Fa> by Nielsen\u002FAHAA, this is the percent of upscale Hispanics that say within the next 12 months they will have sufficient resources to:\r\n\u003Cul>\r\n\t\u003Cli>47% to pay rent\u002Fmortgage\u003C\u002Fli>\r\n\t\u003Cli>39% to live in safe neighborhood\u002Fgood public school\u003C\u002Fli>\r\n\t\u003Cli>33% to pay off credit card debit\u003C\u002Fli>\r\n\t\u003Cli>18% to qualify for a mortgage\u003C\u002Fli>\r\n\u003C\u002Ful>\r\nOne Powerful Segment, Three Different Mindsets\r\n\r\nNielsen and AHAA identified three distinct sub-mindsets with in this group and this is how they describe them:\r\n\u003Col>\r\n\t\u003Cli>\u003Cem>Luxury Seekers (42%) are mostly drawn to high-end products for individual rewards and to feel good about themselves. Thirty-four percent of upscale non-Hispanics fall into this sub-segment, making them less likely than upscale Hispanics to be luxury seekers.\u003C\u002Fem>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cem>Sensible Seekers (40%) are pragmatic about their purchases and make high-end decisions when it makes sense. There is a greater distribution of upscale non-Hispanics in this sub-segment at 48 percent.\u003C\u002Fem>\u003C\u002Fli>\r\n\t\u003Cli>\u003Cem>Social Seekers (18%) see high-end goods and services as timeless and classic; they seek recognition and social status. Upscale non-Hispanics also make up 18 percent of this sub-segment.\u003C\u002Fem>\u003C\u002Fli>\r\n\u003C\u002Fol>\r\nYes, we are all Hispanic\u002FLatinos but we don’t like the same things! You can notice a difference among the 3 distinct sub-groups. So understand the differences and for those working the Luxury market, remember 29% of the Hispanic homes are upscale Latinos.","https:\u002F\u002Fwww.keepingcurrentmatters.com\u002Fwp-content\u002Fuploads\u002F2014\u002F06\u002FLatino-Couple-Wine-copy.jpg",false,[16],{"id":17,"name":18,"slug":19},1,"Uncategorized","uncategorized","2014-06-12T10:00:49Z","2014-06-09T20:34:23Z",{"id":23,"slug":24,"title":25,"featuredImage":11,"publishedAt":26,"contentType":10,"isVideo":14},61,"millennials-they-are-buying-selling-houses","Millennials: They ARE Buying & Selling Houses","2014-06-11T10:00:11Z",{"id":28,"slug":29,"title":30,"featuredImage":11,"publishedAt":31,"contentType":10,"isVideo":14},63,"real-estates-new-market-reality-infographic-2","Real Estate's New Market Reality [INFOGRAPHIC]","2014-06-13T10:00:07Z",[33,34,38,42,46,50,54,58,62,66,70,74,78,82,86,90,94,98,102,106,110,114,118,122,126,130,134,138,142,146],{"id":17,"name":18,"slug":19},{"id":35,"name":36,"slug":37},5,"For Buyers","buyers",{"id":39,"name":40,"slug":41},6,"For Sellers","sellers",{"id":43,"name":44,"slug":45},7,"Foreclosures","foreclosures",{"id":47,"name":48,"slug":49},8,"Infographics","infographics",{"id":51,"name":52,"slug":53},9,"Home Prices","home-prices",{"id":55,"name":56,"slug":57},11,"First-Time Buyers","first-time-buyers",{"id":59,"name":60,"slug":61},34,"Senior Market","senior-market",{"id":63,"name":64,"slug":65},35,"Mortgage Rates","mortgage-rates",{"id":67,"name":68,"slug":69},38,"Move-Up","move-up",{"id":71,"name":72,"slug":73},41,"For Sale by Owner","for-sale-by-owner",{"id":75,"name":76,"slug":77},42,"Featured","featured",{"id":79,"name":80,"slug":81},45,"New Construction","new-construction",{"id":83,"name":84,"slug":85},52,"Luxury \u002F Vacation","luxury--vacation",{"id":87,"name":88,"slug":89},53,"Rent vs. Buy","rent-vs-buy",{"id":91,"name":92,"slug":93},80,"Time-sensitive","time-sensitive",{"id":95,"name":96,"slug":97},81,"Outdated","outdated",{"id":99,"name":100,"slug":101},147,"Internal","internal",{"id":103,"name":104,"slug":105},148,"Do Not Autopost","do-not-autopost",{"id":107,"name":108,"slug":109},320,"Inventory","inventory",{"id":111,"name":112,"slug":113},321,"Agent Value","agent-value",{"id":115,"name":116,"slug":117},322,"Affordability","affordability",{"id":119,"name":120,"slug":121},323,"Buying Tips","buying-tips",{"id":123,"name":124,"slug":125},324,"Downsize","downsize",{"id":127,"name":128,"slug":129},325,"Economy","economy",{"id":131,"name":132,"slug":133},326,"Equity","equity",{"id":135,"name":136,"slug":137},327,"Forecasts","forecasts",{"id":139,"name":140,"slug":141},328,"Selling Tips","selling-tips",{"id":143,"name":144,"slug":145},339,"Expired\u002FWithdrawn\u002FCanceled","expiredwithdrawncanceled",{"id":147,"name":148,"slug":149},340,"Price It Right\u002FOverpricing","price-it-rightoverpricing"]